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Casablanca Winegrowers Association announces incorporation of a new General Manager. The position was assumed by Stefano Viganego, Commercial Engineer with a background in business and administration. Lover of wine and experiences related to wine tourism, he had never had opportunity to work in the area, however, this new experience has been exciting for him.
In what areas did you work before assuming as General Manager of Casablanca Valley?
A year of improvement in Australia, they brought me closer to the world of gastronomy and wine, falling in love and starting their first business linked to the elaboration of supplies for restaurant chains. My degree was in 2012 at the Viña del Mar University and I began to generate experience in raising new businesses and ventures, brand positioning, sales management and value enhancement.
What motivated you to get closer to world of wine?
My great motivation to approach the exciting world of wine is importance it has in Chile and the world. Our country is a producer par excellence, we have great wines and excellent quality and variety of strains. Wine is one of our best promoters of Chile in the world and challenge of continuing its diffusion is one of motivations to work every day linked to wine tourism.
What do you love most about wine and wine tourism?
Wine is a creator of social situations. Part of what I’m most passionate about is its complexity, where aromas and flavors are perfectly assembled, so that when accompanying meals, we can obtain a perfect pairing. Valparaíso Casablanca Valley as World Wine Capital are an excellent niche of opportunities for growth of wine tourism in Chile and we have an infinite amount of activities to perform, so highlighting the qualities of Valley is one of my personal goals, since such beautiful places and high quality wines deserve to be enhanced and displayed.
What is your favorite strain?
My favorite strain and without hesitation for a second, is Pinot noir. It’s a delicate and elegant strain, ideal for any time of the year, an aromatic red wine for cold days and a fresh wine for a summer day. Everything I like about wine is in this strain.
What plans do you have for Valparaíso Casablanca Valley to continue positioning it as Great Wine Capital?
I have many plans, but one of the main ones will be to continue the work with Great Wine Capitals, to empower Valparaíso Casablanca Valley and continue the work with other nine capitals, spreading wine tourism worldwide.