The main Sustainable Wine Tourism Practice of Verallia Recycle Glass Campaign: “Vidrio, una acción transparente”
Verallia Argentina launched the glass recycling campaign “Vidrio, una acción transparente”, to promote environmental awareness and support of nonprofit institutions.
This campaign was initiated four years ago. It consists of placing containers in strategically located venues (Supermarkets, Shopping, Instituto Nacional Vitivinícola, etc.) where people can deposit their glass bottles instead of throwing them away. Verallia donates the value of this glass to an organization of public welfare, which in this case is the Dr. Humberto Notti Children's Hospital Foundation who intends this donation for the construction of Rehabilitation Center.
Since its beginnings in June 2012, the recycle glass campaign had donated $235.000 = 240.000 kilogram of glass collected to recycle. We started with 4 containers and today we have 30.
Web site: htt://puntosdereciclado.ar.verallia.com