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Florence is, without a doubt, one of the international capitals of
tourism. Its image in the world places it high on the list of the
attractions that exercise the most appeal on tourists worldwide. With
about 5,700 local structures in the accommodation sector, between hotels
and restaurants, and over 8,000 employees, the Tuscan capital is able to
satisfy the most specific requisites for accommodation. Museums and
Renaissance artefacts are not the only attraction for the 9 million
visitors (only 2.7 million of whom are Italian) who choose this lovely
province as the ideal place to spend a holiday. In addition to the “traditional”
type of tourists, there has been a steady growth in interest in local
foods and wines, which has generated an exponential increase in guest farm
accommodations (with as many as 350,000 visitors).
The Florentine countryside is one of the favourite venues for those who
want to combine a visit to the art city with excursions in the country and
enjoy local foods and wines that are sure to satisfy the most demanding
palates. A whole series of services revolve around the tourist trade –
foreign universities, fair organizations, exhibitions, markets and
conferences, entertainment, recreation – and these contribute to attract
the higher quality of tourist to a vacation that can offer a valuable
combination of amusement, relaxation and cultural activities.
Florence, with its 150 million €uro annual turnover and 300,000
guests, is also in third place in Italy among the "Conference
cities". The sector is continuously expanding, bringing growth to all
the surrounding activities: over 70% of the participants in fairs and
conferences spend at least one night in a hotel, which adds up to a total
of about 200 million euro, or 22% of the total income generated by the
tourist trade. The same is true of the restaurants (although to a lesser
extent) and commercial business, which is usually heavily patronized
during events related to fashion and luxury goods. The fair and conference
business generates employment for about 8,300 people including all the
surrounding activities.
Wine & Tourism
Best
of Wine Tourism Winners
www.florencewine.it
www.greenflorence.it
www.firenzeturismo.it
www.turismo.toscana.it
www.enit.it
www.firenze-online.com
Accommodation
www.firenzealbergo.it
www.italyhotels.it
Transport
Florence Airport: www.aeroporto.firenze.it/EN/
Trenitalia train transport: www.trenitalia.it
Alitalia airline: www.alitalia.it
ATAF - the 'gateway to mobility in Florence': www.ataf.net
Tollway construction company, with tollway information: www.autostrade.it
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