Welcome to the Great Wine Capitals Global Network market survey, 2013 edition. This summary report highlights the wine tourism performance of GWCGN capitals. The goal of this project is to benchmark performance of wine tourism market across 8 of the 10 member cities of the Network, in order to provide the wine industry with a scientific international analysis identifying "The Pillars of Wine Tourism Performance".
Data were collected from the GWCGN capitals during the summer of 2013.
On the occasion of Vinexpo 2013, the Great Wine Capitals Global Network and the Bordeaux Chamber of Commerce and Industry hosted a conference with the objective to give an overview of the various wine tourism activities and performances in the Networks member regions. With a focus on the influence of wine tourism services on the general performance of the different wine estates, 4 guest speakers presented the key figures and facts of the ‘Best Wine Tourism Practices in the Great Wine Capitals.
During a conference organized during the 2011 Vinexpo exhibition in Bordeaux, the Great Wine Capitals Global Network unveiled the results of the vast survey they led on an international level about the impact of wine tourism in the wineries.
Over 450 enquiries have been gathered and analysed from 8 wine regions of the GWC and those results were presented to a large public that showed great interest in those data.
An executive report is issued that hightlights the main lessons of the survey.
Wine Tourism: New Trends, Benefits & Challenges faced by Wineries
On June 24th, 2009, during the Vinexpo exhibition, a wine tourism conference was organized by the Bordeaux Chamber of Commerce and Industry and the Great Wine Capitals Global Network to present the new wine tourism trends, new marketing tools, their international uses and impacts on a winery's strategy.
Click on each subject to read the speakers' presentations.
Terry Hall, Communication Director, Napa Valley Vintners