Reports

OTTO SCHÄTZEL
DLR OPPENHEIM, GERMANY

By Carolina Alfonso : Universidad Complutense de Madrid – Facultad de Ciencias Economicas y Empresariales – Departamiento de Investigación e Comercialización de Mercados / [email protected]

This research aims to explore wine tourism consumer profile and propose a conceptual framework that enables to understand the consumer’s motivations as a predictor of the intention to opt for a wine tourism program. More specifically, the objective is to present a research model proposal about wine tourism consumers’ behavior, taking into account their motivations and return intention At the end, the aim is to provide insights about ‘who’ are potential wine tourism segments of consumer and what are their motivations.

Welcome to the Great Wine Capitals Global Network market survey, 2013 edition. This summary report highlights the wine tourism performance of GWCGN capitals. The goal of this project is to benchmark performance of wine tourism market across 8 of the 10 member cities of the Network, in order to provide the wine industry with a scientific international analysis identifying "The Pillars of Wine Tourism Performance".
Data were collected from the GWCGN capitals during the summer of 2013.

A report by Chiara Certoma of the Sant’Anna School of Advanced Studies, Pisa, Italy.