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(Presentation held in Vinexpo, Wednesday 17 of June 2015)
The survey studies, on a long goal running, how wineries’ performance is correlated with investments in wine tourism, products, services and marketing strategies as well as with external factors (e.g. being a regional capital). The results of the survey unveil some key strategies for wine tourism companies, encouraging the development of best business practices.
This report highlights trends over the past 3 years with a specific focus on how activities such as digital or cultural activities are showcased in the Great Wine Capitals wine regions.
As this presentation was held in Bordeaux, this first report offers a comparative analysis of Bordeaux position vs. the other wine regions of the Network; full report will be presented during the next Great Wine Capitals Annual General Meeting, in November 2015, in Bilbao| Rioja (Spain).
Discover the presentation and stay tuned!