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The WTO – World Tourism Organization, has published a Global Report on Shopping Tourism, as, according to Taleb Rifai, Secretary-General of the UNWTO, “Shopping is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation. Destinations have thus an immense opportunity to leverage this new market trend by developing authentic and unique shopping experiences that add value to their touristic offer while reinforcing, and even, defining their tourism brand and positioning.”
Miguel Mirones, Chairman of the Board of the UNWTO Affiliate Members, strengthens this idea by saying that “In the short and medium term, shopping tourism will be consolidated as a key segment within the tourism industry, according to its influence in local economies and contribution to the consolidation of destinations and creation of jobs. The challenge presented is the generation of new models for the shopping subsector in which constant innovation and the quality of products and services are key guiding principles. As I have previously pointed out, it is my intention during my mandate as Chairman of the Board of the UNWTO Affiliate Members to support the models of public-private sector partnerships, as I am convinced that these initiatives result in a significant improvement of the sector, thanks to the synergies derived from joint work efforts.” Yolanda Perdomo, Director, UNWTO Affiliate Members, also says that “These areas covered key topics, such as the strategic role of tourism in development of cities, the keys for its successful development and concepts of reference for Smart Cities. Within this framework, shopping tourism was identified as a fundamental element for city tourism, as cities are an ideal milieu for this segment. Through the development of retail services and offerings, shopping tourism can serve as a platform for urban regeneration by adding value to areas heretofore less visited by tourists. Cities utilize shopping and retail experiences to boost the appeal of the destination, supporting economic growth and income generation. Shopping tourism and cities form a symbiotic partnership.”
Read the report here.
Shopping Tourism in Porto: