During a conference organized during the 2011 Vinexpo exhibition in Bordeaux, the Great Wine Capitals Global Network unveiled the results of the vast survey they led on an international level about the impact of wine tourism in the wineries.
Over 450 enquiries have been gathered and analysed from 8 wine regions of the GWC and those results were presented to a large public that showed great interest in those data.
An executive report is issued that hightlights the main lessons of the survey.
Wine Tourism: New Trends, Benefits & Challenges faced by Wineries
On June 24th, 2009, during the Vinexpo exhibition, a wine tourism conference was organized by the Bordeaux Chamber of Commerce and Industry and the Great Wine Capitals Global Network to present the new wine tourism trends, new marketing tools, their international uses and impacts on a winery's strategy.
Click on each subject to read the speakers' presentations.
Terry Hall, Communication Director, Napa Valley Vintners