Join the November “Wine Tourism, A Strategy for Everyone” Congress

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Tourism professionals will have the opportunity of the Great Wine Capitals Global Network AGM November 2015 to discover Bilbao and the Rioja wine tourism experiences. The event will begin on November 9th with the Wine Tourism Congress that will highlight new trends and experiences in worldwide wine tourism followed by a professional workshop with wineries from all the 8 international wine capitals. What better way to conclude the day than enjoying a memorable dinner at the famous Marqués de Riscal winery? Eperience will continue on Tuesday with  a technical discovery day trip in the Rioja wine region visiting some of the renowned wineries.

Los profesionales del turismo tendrán la oportunidad de disfrutar  de una ocasión  única que ofrece la red de Capitales y Grandes Viñedos, durante la celebración de su Asamblea Anual (AGM)  2015 que se celebrará en Bilbao | Rioja. La jornada comenzará el día 9 de noviembre  con el congreso internacional sobre enoturismo, Una estrategia para todos, donde se destacarán las nuevas tendencias y experiencias en el turismo mundial seguido de talleres prácticos y presentaciones de las 8 capitales del vino.
Que mejor manera de terminar el día que disfrutando de una memorable cena en uno de los lugares de referencia en Bilbao | Rioja como es la bodega Marqués de Riscal?
Además el martes ofrecemos una viaje técnico para visitar algunas de las bodegas mas  relevantes de la región, por la calidad de sus vinos y por su desarrollo de experiencias enoturísticas.,

 

TOUR OPERATORS AND TRAVEL AGENTS PROGRAM
(8-9 NOVEMBER  2015)

9th of November, Logroño

Congress “Wine Tourism, A Strategy for Everyone”
Congress venue: Riojaforum, Logroño, Spain

09:00-09:30

 Registration

09:30-09:45

Opening ceremony. Representative of Rioja.

09:45-10:20

WINE TOURISM STRATEGY
Speaker: José Luis Bonet, President of the Freixenet Group and President of the Chamber of Commerce of Spain

10:20-11:20

ROUND TABLE DISCUSSION
José Luis Bonet
, President of Freixenet Group
Clay Gregory, President & CEO of Visit Napa Valley
André Morgenthal, Wines of South Africa Communications Manager
Brigitte Bloch, Director of the Aquitania Regional Tourism Committee
ModeratorPaul Wagner, Professor at Napa Valley College and President of Balzac Communications & Marketing

11.20-11.40

Coffee break

11:40-12:15

WINE TOURISM SUCCESS STORIES
Speaker: Wendy Darneal, Vice President of Hospitality and Cultural Affairs at Constellation Brands

12:15-13:30

ROUND TABLE DISCUSSION
Wendy Darneal
, Vice President of Hospitality and Cultural
Affairs at Constellation Brands
Beatriz Vergara Domecq, Wine Tourism Director at Tío Pepe. Grupo González-Byass.
Isabel Morais, Wine Tourism Director at Sogrape Vinhos (Portugal)
Ana Amitrano, Wine Tourism Responsible at Bodegas Zuccardi (Argentina)
ModeratorAlicia Estrada, Wine Tourism specialist and author of Vinoturismo blog

13:30-15:00

Lunch

15:00-17:30

WORKSHOPS AND PRESENTATIONS
- Presentation of wineries or other companies of the Business Delegation and DMCs of the Travel Network to issuing travel agencies of Bilbao-Rioja.
– Technical workshops for wineries:
OPTION A- How can winery tourism help us to increase wine sales in our wineries
OPTION B- How to choose a winning wine tourism strategy

At 20:30, Dinner at Marqués de Riscal Winery. Elciego (Álava)

Since its unveiling in 2006 this masterpiece created by Frank Gehry to house the Hotel Marqués de Riscal has become a highly sought after contemporary, luxury retreat. Design, art, gastronomy, wine and the lush landscape all combine to create a memorable sojourn at the City of Wine.

10 of November

Technical Tours: Choose one of each

Campo Viejo

1. Culture and Nobility
Marqués de Murrieta Winery, Finca de los Arandinos, Campo Viejo Winery

 

López de Heredia

2. Tradition and Family
Vivanco Cultura del Vino, Remelluri Winery, López de Heredia Winery

 

Bodegas Casa Primicia

3. Arquitecture and Heritage
Finca Valpiedra Winery, Historical Quarter and Underground Wineries of Laguardia, Casa Primicia Wineries and Campillo Wineries

 

Viña Real

4. Innovation and Experiences
Viña Real Winery, Valdelana Winery, Pagos de Leza Winery and Luis Cañas Wineries

PRICE PER PERSON: 260 €

Included: Congress participation (entrance, coffee break, lunch) diner at Marques de Riscal and chosen technical tour.

Not included: Accommodation, arrival and departure transfers or any other service not mentioned

FOR FURTHER INFORMATION

www.agmbilbaorioja2015.com
[email protected]
*The Organization reserves the right to make changes in the programme

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