Masi Wine Experience
Masi is a leader in the production of Amarone and has always been a passionate advocate of the values of the Venetian regions. Masi’s story begins at the end of the 18th century when the Boscaini family acquired premium vineyard sites in the small valley called “Vaio dei Masi”, in the heart of the Valpolicella Classica region. For more than forty years the company has had an ambitious project of promoting and perfecting its historic viticultural estates, working with Conti Serego Alighieri, descendants of Dante the poet and owners of the estate with the longest history and tradition in Valpolicella, and with Conti Bossi Fedrigotti, the prestigious brand from Trentino with vineyards in Rovereto. Masi also owns two organically farmed estates: Poderi del Bello Ovile in Tuscany and Masi Tupugnato in Argentina. Masi has a recognized expertise in the Appassimento technique, a process dating back to the Ancient Romans and used to concentrate colour, sugar, aromas and tannins in wine. The Company is one of Amarone’s most historic producers, having been the owner of prestigious vineyard and drying loft since 1771. Masi’s President, Sandro Boscaini, is the sixth generation of the family that has made Amarone one of the prestige names of Italy. “Masi Wine Experience” is the culture and hospitality project that Masi offers the public by opening not just the doors of its historicheadquarters in Valpolicella but also the other centres of hospitality where Masi’s spirit and philosophy have become the guiding principles. Masi has recently won the Best of Wine Tourism award “for creating a wine experience journey and turning it into an opportunity for knowledge, exploration and relaxation”, thus entering the global Great Wine Capitals network. This is joined by the prestigious title of Winery of the Year 2018 from the Gambero Rosso guide.