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Internationally celebrated winemaker, Peter Gago, has been officially appointed to the role of Adelaide, South Australia's Great Wine Capitals Global Ambassador. Mr Gago's appointment is the first of all the Great Wine Capitals to be announced.
The inaugural ambassadorship will support the advancement of South Australia's wine story and help drive the promotion of the state's premium wine reputation in international markets and amongst key industry stakeholders, worldwide.
Chief Winemaker at Penfolds, Mr Gago said, "Adelaide, South Australia's membership to the prestigious Great Wine Capitals Global Network presents so many exciting possibilities and I'm honoured to be involved as the global ambassador for South Australia. Elevating the state's wine profile on an international stage increases the exposure for our premium wine labels and raises the bar for us as a wine capital".
Adelaide's membership in the Great Wine Capitals Global Network, has also resulted in a new partnership between the University of Adelaide and KEDGE Business School, Bordeaux. Both schools are internationally renowned for their wine business expertise, and this partnership will generate collaborative opportunities to support South Australia's priorities in wine tourism and exports, and further accelerate wine industry education, innovation and research.
Minister for Agriculture, Food and Fisheries, Leon Bignell, said the partnership "builds our connection with international counterparts to foster the growth of our wine industry, helps to benchmark ourselves against international standards and promotes cross-cultural understanding and knowledge sharing - providing a real point of difference for our state in wine education".
The Dean of Adelaide Business School at the University of Adelaide, Professor Mark Gabbott, said the collaboration "provides our industries with opportunities to build relationships with one of the world's most renowned wine regions, and opens the door for international industry placements and access to global leaders in wine business".