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Adelaide, South Australia was the international guest of honour at the recently Mainz Wine Market, an annual consumer wine festival held over two weekends in Mainz and attracting more than 400,000 guests. This was an opportunity only made possible by our membership of the Great Wine Capitals Global Network.
Winemaker, Heather Fraser, from the renowned wine label Yalumba, represented South Australia during the visit.
A selection of South Australian wines from Yalumba were available for tasting at the Adelaide, South Australia stand at the Great Wine Capitals-Weindorf (wine village), making a lasting impression on those experiencing the best of South Australian wine.
"Being able to show and talk about the differences in the wine regions in South Australia was invaluable, as the Mainz locals were unaware that we had such diversity within our wine growing regions and that we in fact have 18 different wine regions in total," Ms Fraser said.
"This made them more curious about the other wines that we produce in South Australia.
"People here are very friendly and the wine community generally works together and supports each other.
"The event overall was a big hit and almost everyone I spoke to would love to visit us here in South Australia."
Ms Fraser attended the festival's opening ceremony and spoke to guests about Yalumba wines and South Australia's wine industry, unique wine regions and tourism offerings.
During the visit to Mainz, she hosted wine tastings at The Cuvee, a sophisticated wine bar and restaurant and International Best of Wine Tourism Award winner, and visited the wine university in Oppenheim.
"Yalumba has benefited by our wines being tasted by the people and accepted that we have different wines to what they see locally – hopefully this will translate to some long term customers," she said.
"There was great interest in purchasing our wines (especially the Viognier, Cabernet and Shiraz) in the future."