Verona is a province in the Veneto region in northeastern Italy. Near Lake Garda, the city spreads out from the shores of the Adige river, at the feet of the Venetian pre-alpine hills, enjoying a fortunate climatic position.
The geographical position has naturally promoted commerce and foreign trade, in fact the province of Verona is the natural crossroads of north-south and east-west traffic in Europe, so it has always been a major centre of commerce, fuelled – among other things – by the significant industrial and agricultural production of the province.
A key position
Due to its central position in Northern Italy, Verona serves as an important traffic nexus, including: the Brenner and Serenissima motorways; connections with Port cities on the Adriatic-Tyrrhenian coasts; a vital railway junction linking Italy and the rest of Europe and an international airport capable of handing both passenger and commercial traffic, one of the most important customs district in Northern Italy.
Rich cultural heritage
Verona is one of the most ancient and beautiful Italian cities and it is a major centre for tourism, art and culture – such as the Opera season in the Arena, Italy’s largest opera theatre - beautiful landscapes and typical wine and food products are a constantly expanding reality which attracts and delights more and more people. Shakespeare’ masterpiece Romeo and Juliet, set in Verona, attracts tourists from all over the world. In 2000 Unesco's World Heritage Committee has inscribed the City of Verona on the World Heritage List.
The province of Verona is renowned not only for its culture, history and hundreds of gastronomic delights, but also for its great wines. The Amarone, Bardolino and Soave wines are all familiar names, but there are also many other “jewels” that are apparently little known, yet well worth discovering. The vineyards are located between the shores of Lake Garda and the Lessini Mountains, and in the territory dividing the Po and Adige valleys. Whether it be an enchanting Lessini Durello sparkling wine or a Custoza as an appetiser, a floral Soave to accompany a fish pasta dish, a Valpolicella Ripasso for a main course, or a Recioto for dessert, all these wines come from this beautiful Italian area. There is major diversity in the grapes cultivated, ranging from white grapes, such as the indigenous Turbiana, and the Garganega grapes, the Chardonnay and Pinot Grigio, to native red varieties like Corvina, Rondinella and Molinara. That is without mentioning the great Cabernet and Merlot.
Wine accounts for 9% of total exports from the province that is the leader in Italian wine exports with a 12% share. The export value in 2015 achieved the amount of 881 million euros. In the province of Verona there are 5 DOCG (Amarone della Valpolicella, Bardolino Superiore, Recioto della Valpolicella, Recioto di Soave, Soave Superiore) and 14 DOC (Arcole, Bardolino, Custoza, Garda, Lessini Durello, Lugana, Merlara, Monti Lessini , San Martino della Battaglia, Soave, Valdadige, Terradeiforti Valdadige, Valpolicella and Ripasso Valpolicella). 90% of the wine produced in Verona area belongs to some denomination of origin (DOC or DOCG) or some indication of protected origin (IGP). From appetizers to desserts, from aperitifs to snacks, white, red and rosé, still or with bubbles, Verona’s wines are able to accompany any time of the day. Every year, the Chamber of Commerce in Verona organizes a wine competition reserved exclusively for wines produced in the province of the city. ( Verona Wine Top)
As much as regards wine production the province of Verona keeps being leader in Italian wine exports. In 2017 the export value of wine achieved the amount of 969,7 million euros (var.% 2017/2016: +5,0) and Germany is the first country of destination.
Verona and its territory represent one of the most important and dynamic industrial and business district not only in Italy but in the whole Europe especially for what concerns, wine and food industry, technology, logistic, clothing industry & fashion, marble and stone, furniture. Nevertheless, beside the big, main industries, manufacturing districts of Verona and in the North East of Italy are characterized by the presence of small and medium size businesses, specialized on high quality, innovative design and technologies, and high market flexibility.
Verona Vinitaly, the International Wine and Spirits exhibition, is the most important event for the wine sector in Italy and one of the most important in the world. During Vinitaly, the squares in the historic centre come alive with Vinitaly and The City: the Vinitaly Off -Show event for all wine lovers.
The geographical position of Verona has naturally promoted commerce and foreign trade: situated on the natural crossroads of north-south and east-west traffic in Europe, it has always been a major center of commerce, especially for what concerns, wine and food industry, technology, logistic, clothing industry & fashion, marble and stone, furniture. The economy of Verona is the most diversified in the Veneto Region and with more than 100.000 companies Verona is second in north-east area. Beside the big main industries, manufacturing districts of Verona are characterized by the presence of small and medium size businesses.
Over the years, the city has developed a major logistics system that is rapidly becoming one of the most important in southern Europe. The exported products of Verona are mostly towards the European area (in order of priority: Germany, France, Great Britain, Usa, Spain, Austria). Consistent growth has enabled the agricultural sector to preserve and consolidate its position of leadership, while the presence of a strong secondary manufacturing industry has led to the rapid development of the tertiary sector.
Tourism and Tourism Figures
All the above mentioned factors have encouraged tourism in Verona and is not by chance that in 2017 tourist flows keep on growing with more than 17 million of overnight stays, confirming the positive trend of the past, with an increase of 4,6% compared to the previous year. After Venice, Verona is the second province in Veneto for tourist flows, reaching the 5th position if we consider the Italian territory and the 4th position in the ranking of the most visited Italian cities by tourists from abroad. Foreign tourists come especially from Germany and other European countries, even if during the last years arrivals from Israel, Usa, China and Russia are constantly increasing. Behind the historical city centre, Garda Lake is the second destination in the province of Verona preferred by tourists (13.368.221 overnight stays in 2017): the Garda area is full of resources for people who enjoy open-air activities, including sports or relaxing walks along the shoreline of its villages and small towns.
Verona and its charming territory confirm every year a high attractiveness thanks to a varied touristic offer. 5 stars hotels or other types of accommodations (camping, farmhouses, B&B…) are available according to the needs of visitors.
The idea of a well-integrated tourism development where economic excellences support touristic flows find its fulfillment in Verona. Wine production is a perfect example of this lucky combination: Vinitaly, the most important event for the wine sector in Italy and one of the most important in the world, takes place every year in Verona, where the squares in the historic centre come alive with Vinitaly and The City.
Verona spreads out from the shores of the Adige river, at the feet of the Venetian pre-alpine hills, enjoying a fortunate climatic position and sheer natural beauty for the visitor. Plunge into the authentic Italian way of life immersing yourself in the rich and diverse atmosphere, colours, tastes.
Also tantalisingly close by are the cities of Venice, with her magical waterways, fashionable Milan, and picturesque Lake Garda. Everywhere is easily accessible from Verona, with the local airport being a mere 10km from the city centre, and the main railway station “Verona Porta Nuova” at the intersection of two major railways: Milan - Venice and Rome - Brenner lines, which link Italy with the rest of Europe.
The splendid vineyards are quite literally on the doorstep of Verona - located between the shores of Lake Garda and the Lessini mountains, and in the territory dividing the Po and Adige valleys.
Within a 20-30 minute drive from Verona you can be experiencing a classically Italian wine tour; walking amongst the vines and tasting the very best of Italian wine.
Pairing Italian wine tasting with typical Veronese cuisine is a sumptuous treat for your taste buds.
In the city centre, as well as the province of Verona, visitors will salivate during experiences in prestigious restaurants, typical pubs, and the old taverns known as “trattorie”).
The diversity of locally-grown products lends itself to a varied local cuisine. The best cereal of the local cuisine is the rice “Vialone nano”: it grows in the lower zones of Verona, becoming part of the tradition and identity of the land. Rice, and of course “risotto”, is celebrated every year during the harvest (mid-September to mid-October) with the Rice Festival in Isola della Scala.
Moving towards the foothills surrounding the southern shores of Lake Garda, and fish is the main element of the dishes of the area. The two villages of Valeggio sul Mincio and Borghetto tempt the appetites of visitors with an ancient recipe dating back to the 1300s, namely the local speciality of “Tortellini of Valeggio” (tender pasta bundles stuffed with meat).
Wonderful cheeses are also produced locally on the Veronese pre-Alps in the Lessinia, such as Monte Veronese, the delicious DOP cheese of this area.
Verona is also “sweet”: typical desserts include the locally produced but nationally beloved Pandoro, and other delicacies such as Nadalin, Juliet’s Kisses, and the shortbread from Lessinia - “Frolla”.
Verona University is one of the most important centers of higher learning in Italy, with 23.000 students and 1500 faculty and staff. The university’s 15 departments and the Faculty of Medicine and Surgery offer 60 undergraduate degrees, 26 Masters courses, 40 specialization schools and 16 master classes.
In Verona University you can find different offers in Wine education such as:
• Undergraduate degree course in Viticultural and Oenological Science and Technology
• Bachelor in Viticultural and Oenological Science and Technology
• University Degree in the Science and Technology of Viticulture and Winemaking
• Joint Masters in Viticulture, Oenology and the Wine Market