Wine Tourism Conference Vinexpo: speakers' presentations

June 24, 2009

Wine Tourism: New Trends, Benefits & Challenges faced by Wineries 

On June 24th, 2009, during the Vinexpo exhibition, a wine tourism conference was organized by the Bordeaux Chamber of Commerce and Industry and the Great Wine Capitals Global Network to present the new wine tourism trends, new marketing tools, their international uses and impacts on a winery's strategy.

Click on each subject to read the speakers' presentations.


Terry Hall, Communication Director, Napa Valley Vintners

Bringing forward the Wine Tourism concept

Estelle Téhan, Château Fonplegade, Bordeaux

The adaptation in Bordeaux vineyards of a typical Californian tool: creation of a Wine Club at Fonplegade.

Raquel Peréz, Bodega Ontañon, Rioja

Return on investment of the opening of a museum in a winery

Steffen Schindler, Marketing Director, German Wine Institute, Mainz

The marketing strategy of German Wine Institute to develop wine tourism   

Vincent Lhoste, International Wine Travel Market (IWTM), Paris

B2B: How to market your service product to tourism professionals.

Evelyne Resnick, RESMO Bordeaux

- Social networks and blogs influence on traveling in the vineyards

- Impact of a winery’s website on the attractiveness of a whole region, then on the wine sales?

André Morgenthal, Communication Manager, Wines of South Africa

International Best Practices: ‘Best Of’ Wine Tourism