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The main programs that have been set up over the years will be described, among which the Best Of Wine Tourism contest, and their impact explained on the local wine and tourism industry.
By way of illustration, Napa Valley, Rioja and McLaren Vale wine regions will provide example of good practices in terms of building up a wine tourism destination.
AN EVENT PRESENTED BY :
Catherine LEPARMENTIER DAYOT, Managing Director, Great Wine Capitals Global Network
Connor BEST, Education Manager, Napa Vintners Association (Napa)
Jennifer LYNCH, McLaren Vale Grape Wine & Tourism Association (Australia)
Ana LÓPEZCANO LAMARAIN, Public Relation and Communication, Bodegas Muga (Rioja, Spain)