virtual reality in wineries

Bodegas Ramón Bilbao, in Haro in the heart of Rioja Alta, came up with the right idea with the creation of the Oculus Virtual Reality Experience that earned the winery a 2017 ‘Best Of Wine Tourism’ award for Innovative Wine Tourism from the Great Wine Capitals Global Network.

Using goggles, Oculus takes the visitor on a virtual journey that follows the progress of a grape from its birth to a wine glass.  It reflects Ramón Bilbao’s commitment to technological innovation to explain the winemaking process in an original, enjoyable way that is attractive to today’s tech savvy consumer.

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