Jan 25, 2022

Wine Tourism Conference 2022

The 6th Annual South African Wine Tourism Conference will be held on Wednesday 16 March 2022 at Boschendal, Franschhoek, South Africa as a virtual/hybrid event with all speakers present. *Subject to covid regulations. Conference Theme: Maximising Wine Sales Through Tourism – People First Wine Tourism International Speakers Peter McAtamney from Australia,  Paul Mabray and Angelica de Vere-Mabray […]

The 6th Annual South African Wine Tourism Conference will be held on Wednesday 16 March 2022 at Boschendal, Franschhoek, South Africa as a virtual/hybrid event with all speakers present. *Subject to covid regulations.

Conference Theme: Maximising Wine Sales Through Tourism – People First Wine Tourism

International Speakers Peter McAtamney from Australia,  Paul Mabray and Angelica de Vere-Mabray from California will bring perspectives to enhance delegates understanding in these challenging times.

 Joshin Raghubar will be unpacking Collaboration towards the creation of Value and Growth while Mac Mabidilala will look at Opportunities for SA wine in Sub-Saharan Africa.  Siwela Sweetness Masoga will bring her experience in Gauteng of a New Generation of Wine Drinker to the conference.  Loyal sponsor Delta will have their Director of Sales for  Southern Africa speaking. Michael Fridjhon will be interviewed  on “Selling High-End Wine Globally”

Two Panels, on “Brand Differentiation” and “Tourism  Investment for Sales” will be chaired by Hans Astrom and  Andrew Douglas respectively. Panelists include Adi Badenhorst, 
Hein Koegelenberg and  Daphne Neethling.  Investigating how the MICE Market can increase wine sales we have  Estelle Lotter from Gauteng.

Prof. David Priilaid. Head of Applied Management at UCT  GSB will be looking at “Finding “Blue Oceans” in the  Wine Tourism Industry”

To register click HERE

Learn more about Cape Town Cape Winelands Great Wine Capital