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Eva Longoria, the US actress of Latin origin, best known for her role as Gabrielle Solis in the TV series Desperate Housewives, is also very much involved in philanthropic activities. The Eva Longoria Foundation was created to help the disadvantaged, especially immigrants, into US society and to assist women in gaining access to the job market. Her documentary, The Harvest, tells the story of 500,000 immigrant child farm labor workers in the United States.

The Rioja Regulatory Council participates in several of the foundation’s activities including a recent fundraising gala in London where six bottles from five historic Rioja vintages donated by Rioja wineries (1951, 1964, 1970, 1973 and 1978) were auctioned off for £50,000.

The Council believes that Longoria’s happy, festive and seductive personality perfectly describes Rioja wines and the values embodied in her philanthropy make her an excellent ambassador.

The Rioja Prestige Prize was created to honor personalities whose contribution to the arts, sports, science and business reflects the dissemination of culture and the way of life in the same way as in Rioja, its vineyards and wine reflect part of the region’s uniqueness, culture and history.

Former winners of the Rioja Prestige Prize include actor Antonio Banderas, pop singer Alejandro Sanz, dancer Sara Baras, tenor Plácido Domingo, chef Ferrán Adrià, sculptor Eduardo Chillida and pro basketball star Pau Gasol.

(Left to right:  Ricardo Aguiriano, Marketing Director of the Rioja Regulatory Council; José Luis Lapuente, General Manager RRC; Eva Longoria; José María Daroca, President of the RRC)

Photo Credit:  Rioja Regulatory Council