Wine tourism is a relatively recent activity for companies in the Rioja region, dating from the 1990s. Today however, more than one hundred wineries entertain tourists with an ever-increasing range of innovative activities.
Bodegas Valdemar in Oyón and the Villa Lucía museum in Laguardia have worked together to raise the bar even higher by becoming the first wine-related businesses in Rioja to develop an extensive all-inclusive program allowing people with disabilities to learn about wine, its history, and the winemaking process without physical, visual or auditory limitations.
This effort recently earned them a 2020 International 'Best Of Wine Tourism' award.
