Lionel Flasseur

Executive Committee Member

Since June 2026, Lionel Flasseur has been Director General of Lausanne Tourisme, contributing to the international positioning and attractiveness of Lausanne, a destination renowned for its unique wine heritage. With more than 25 years of experience in tourism, destination marketing and territorial development, he has led major tourism organisations in France, including Auvergne-Rhône-Alpes Tourisme and One Provence. Within the Great Wine Capitals network, he is particularly interested in the development of wine tourism and in creating connections between destination, terroir gastronomy and visitor experience.