Napa Valley Vintners today announced it is investing more than $1 million in new scholarship and mentorship programs to increase diversity, inclusivity and opportunity in all aspects of the wine industry.
On September 2nd, the Great Wine Capitals was officialy introduced as an observer member of the International Organisation of Vine and Wine. A step towards the promotion of wine tourism at the global level.
The Wine Institute has posted a 75-minute webinar dealing with how to develop sales through virtual experiences. One way to encourage wineries to develop this communication tool which took off during confinement.
The world of wine tourism is paralysed by the health crisis... In order to deal with the situation, an international working group has been created to come up with ideas promoting the resumption of activity. Great Wine Capitals has joined this group of experts.
The Great Wine Capitals organized a 2-sessions workshop where Best Of Wine Tourism awarded wineries have been able to Meet & Share experience and good practices about how their teams in the winery have organized their business differently due to the Covid-19 crisis, how they have maintained their marketing activities, how they were able to sell wines during lockdown, how some of them have reopened to public and how they imagine the short and long term future of their wine tourism activities.
Here are some of the main lessons from this workshop.