By Carolina Alfonso : Universidad Complutense de Madrid – Facultad de Ciencias Economicas y Empresariales – Departamiento de Investigación e Comercialización de Mercados / [email protected]
This research aims to explore wine tourism consumer profile and propose a conceptual framework that enables to understand the consumer’s motivations as a predictor of the intention to opt for a wine tourism program. More specifically, the objective is to present a research model proposal about wine tourism consumers’ behavior, taking into account their motivations and return intention At the end, the aim is to provide insights about ‘who’ are potential wine tourism segments of consumer and what are their motivations.
Welcome to the Great Wine Capitals Global Network market survey, 2013 edition. This summary report highlights the wine tourism performance of GWCGN capitals. The goal of this project is to benchmark performance of wine tourism market across 8 of the 10 member cities of the Network, in order to provide the wine industry with a scientific international analysis identifying "The Pillars of Wine Tourism Performance".
Data were collected from the GWCGN capitals during the summer of 2013.
On the occasion of Vinexpo 2013, the Great Wine Capitals Global Network and the Bordeaux Chamber of Commerce and Industry hosted a conference with the objective to give an overview of the various wine tourism activities and performances in the Networks member regions. With a focus on the influence of wine tourism services on the general performance of the different wine estates, 4 guest speakers presented the key figures and facts of the ‘Best Wine Tourism Practices in the Great Wine Capitals.
During a conference organized during the 2011 Vinexpo exhibition in Bordeaux, the Great Wine Capitals Global Network unveiled the results of the vast survey they led on an international level about the impact of wine tourism in the wineries.
Over 450 enquiries have been gathered and analysed from 8 wine regions of the GWC and those results were presented to a large public that showed great interest in those data.
An executive report is issued that hightlights the main lessons of the survey.