Wine tourism or the art of discovering a region through wine. The different wine regions of the world are stepping up their ingenuity: wine routes, visits of the wineries or even gourmet tastings. The sector is consolidating its offer to better receive visitors and share with them an experience conducive to the expression of the senses.
Jennifer Lynch: Executive Director of the Wine and Tourism McLaren Vale Association, Adelaide, Australia
Miguel Felipe Ribeiro: Managing Director of Monverde Wine Experience Hotel, Portugal
Linda Reiff: President and CEO of Napa Valley Vintners, United States
Philippe MEIER: Marketing Director of Mainzplus city marketing, Germany
The 2018 Harvest in Argentina has been an exceptional one, with 30% more production than expected due to the great climate.
This report gives an overview of the grape production in whole Argentina and has been prepared by María Laura Ortiz with a group of highly recognized winemakers. María Laura is the leader of Winifera, a consultancy firm with focus in wine related matters.
By Carolina Alfonso : Universidad Complutense de Madrid – Facultad de Ciencias Economicas y Empresariales – Departamiento de Investigación e Comercialización de Mercados / [email protected]
This research aims to explore wine tourism consumer profile and propose a conceptual framework that enables to understand the consumer’s motivations as a predictor of the intention to opt for a wine tourism program. More specifically, the objective is to present a research model proposal about wine tourism consumers’ behavior, taking into account their motivations and return intention At the end, the aim is to provide insights about ‘who’ are potential wine tourism segments of consumer and what are their motivations.
Welcome to the Great Wine Capitals Global Network market survey, 2013 edition. This summary report highlights the wine tourism performance of GWCGN capitals. The goal of this project is to benchmark performance of wine tourism market across 8 of the 10 member cities of the Network, in order to provide the wine industry with a scientific international analysis identifying "The Pillars of Wine Tourism Performance".
Data were collected from the GWCGN capitals during the summer of 2013.