Wine Tourism: New Trends, Benefits & Challenges faced by Wineries
On June 24th, 2009, during the Vinexpo exhibition, a wine tourism conference was organized by the Bordeaux Chamber of Commerce and Industry and the Great Wine Capitals Global Network to present the new wine tourism trends, new marketing tools, their international uses and impacts on a winery's strategy.
Click on each subject to read the speakers' presentations.
SPEAKERS:
Terry Hall, Communication Director, Napa Valley Vintners
