Keeping in touch with (potential) customers was essential during the pandemic. How did and do companies in Rheinhessen manage? Do they notice a payback of all their efforts? Here are answers by two exemplary businesses.
Changing things up
Since 2017 “GUT LEBEN am Morstein” has become one of the most important culture and event locations in Rheinhessen. It comes as no surprise then, that they have already received the Best Of Wine Tourism award in the category “Art and Culture” twice.
However, it was considerably more difficult during the Corona pandemic to keep this up. Stefan Spies, the owner, still made the best out of it. The restaurant offered dishes to go and on-site events turned into live streams. In addition to this, he developed the “Morstein Culture Festival”, a virtuoso combination of culture, wine and cuisine. It now complements the other regular outdoor events in summer. During winter, the events move indoors – into their scenic tunnel vault.
Besides this, they stayed in touch with customers via newsletter and social media. Advertising with print ads in daily, weekly and monthly titles was also part of their strategy. Due to the still ongoing fourth Corona wave, guest are still timid to come. Nevertheless, they appreciate that cultural offers were available throughout the pandemic – the positive feedback that Stefan Spies receives is proof of this.
The “me and all” hotels are a brand of the Lindner Hotels AG. With individual designs and attention to detail, they aim to create a “home away from home”. The Mainz branch opened in 2018. It usually offers both guests and locals a variety of events: wine events such as tastings or an indoor wine market, living room concerts, readings or stand-up comedy.
All this became more difficult during the Corona pandemic. However, guests who were allowed to travel and did not have any restrictions imposed by their companies remained loyal. Especially wine events with the association of Mainz winemakers were still quite popular.
The basis of it all? Company-wide newsletters, information about new events or campaigns such as changing food concepts. But most importantly, the hotel keeps in touch with the customers. Emails, press relations or social media inform regularly about special offers for rooms or events. Despite the still ongoing fourth Corona wave, they are already planning the next events and are excited to giving their guests a wonderful time.