Dr Armando Corsi

GWC Working Group Participant

Dr. Armando Corsi is an Associate Professor in Wine Business at the University of Adelaide. His key area of research is the analysis of consumer behaviour, particularly towards wine and other premium foods and beverages. Dr. Corsi has been chief investigator of some major projects funded by Wine Australia examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr. Corsi completed two projects about the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US and the UK. Member of the Editorial Board of Food Quality and Preference, International Journal of Market Research, Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, Armando is author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.