How are leading wine regions adapting to changes in wine production and visitor expectations? The 2025 Great Wine Capitals Members Data Report explores these developments across the Great Wine Capitals Global Network, spanning 11 countries and four continents. According to the report, member regions collectively produced approximately 29 million hectolitres of wine in 2024. Alongside this production, wine tourism is becoming an increasingly important source of income for wineries, with investments in hospitality, cultural attractions and experiences that connect visitors with local producers.
Great Wine Capitals renews its partnership with the Porto Wine & Travel Week 2027
Great Wine Capitals is delighted to renew its partnership with Wine & Travel Week (WTW), returning to Porto from 14 to 21 February 2027. After four years of collaboration, the Network is proud to continue supporting an event that has established itself as a highly professional international platform for wine tourism.
Great Wine Capitals names its 2026/2027 Research Grant recipients
The Great Wine Capitals Global Network has awarded its 2026/2027 International Research Grant to Rongrong Huang of Macao University of Tourism and Dr Matthew Coyne of Oklahoma State University. The two projects were picked from a field of 31 applications.
Rioja Wine Tourism 2025: Economic Impact Reaches €214 Million
Rioja wine tourism continued to grow in 2025, generating an estimated €214 million in economic impact as wineries welcomed more visitors, expanded their experiences and almost doubled investment in wine tourism.
Hawke’s Bay, New Zealand, to Host Premier International Wine Tourism Conference
The 26th Great Wine Capitals International Annual Conference comes to the Southern Hemisphere in October 2026.
FINE Italy: The B2B Marketplace Dedicated to Wine Tourism Development
On 27 and 28 October 2026, Riva del Garda once again hosts FINE #WineTourism Marketplace Italy.
Building on the success of its debut, the event reaffirms itself as the reference platform for those looking to position themselves strategically in the international market, turning the richness of territories into concrete business opportunities.
Great Wine Capitals is a partner of this major wine tourism business event.
Great Wine Capitals Opens Applications for 2026/2027 International Research Grant
The Great Wine Capitals Global Network (GWC) has opened applications for the 2026/2027 International Research Grant, an initiative designed to support research that advances innovation, sustainability, and competitiveness in wine tourism.
Great Wine Capitals Presents Members Data Report 2025 on Wine & Wine Tourism
The Great Wine Capitals Global Network introduces its Members’ Data Report 2025, a consolidated analytical publication bringing together key wine and tourism indicators, comparative insights, and forward-looking trends in wine tourism. Designed as a strategic reference tool, the report translates the collective scale and expertise of the network into measurable data, offering stakeholders a clearer understanding of its global impact.
Global Wine Tourism Report 2025: First Full Presentation Webinar
A full presentation of the Global Wine Tourism Report 2025 is offered in a dedicated webinar – the first opportunity for the international wine tourism community to explore the complete results of this landmark study. As the most comprehensive global survey ever conducted in the field, with input from 1,310 wineries across 47 countries, the report provides an unprecedented overview of the current state of wine tourism and the trends shaping its future.
Porto Wine & Travel Week will celebrate its 4th edition
Thanks to its inspiring atmosphere, high-quality B2B meetings and carefully curated experiences, Wine & Travel Week has become one of the world’s most influential business events dedicated to wine tourism.
The 4th edition of this leading global event has been announced in partnership with Great Wine Capitals. It will take place in Porto from 19–25 February 2026.
GWC Webinar: Wine Tourism & Heritage
The GWC explored how heritage can become a true driver of innovation and authenticity in wine tourism and how wineries across the Network integrate history, architecture, and culture into memorable visitor experiences — transforming legacy into a powerful storytelling and economic asset.
Genesis 2025, Bordeaux– A Week that Left a Mark
From 2 to 6 November, Bordeaux hosted Genesis 2025, the Great Wine Capitals Annual Conference, bringing together over 120 delegates from 11 member capitals of the network, 300 wine & tourism local professionals along with international hosted buyers for a full week of exchange and discovery.
The delegates visited 26 Bordeaux and Cognac chateaux and wineries over these few days, a record-breaking day of professional connections between the worlds of wine and tourism was organised, with 360 individual B2B meetings taking place — and huge networking opportunities throughout the week!
Learning, exchanging, understanding where the key words of this 2025 edition.