Every Great Wine Capital is shaped by the people who champion it, and in Hawke’s Bay, few embody that spirit more than Kris Larner.
Beyond the vineyards: how Verona is revolutionizing wine tourism through Digital Innovation
Verona is stepping into the future by positioning itself not only as an experiential destination but as a hub for digital services engineered to support wine tourism ecosystem.
Building a Sustainable Future: Casablanca Valley’s Clean Production Agreement
In Casablanca Valley, collaboration has become as important as the vines themselves. By bringing together wineries, institutions and local communities, the region has turned sustainability into a shared achievement, proving that long-term success is built through partnership, resilience and a common vision for the future.
Enjoy Wine Festivals and Events in Bilbao and Rioja
Bilbao and Rioja host wine harvest festivals, wine battles, music events and local celebrations that reflect the region’s wine culture, gastronomy and traditions throughout the year.
Wine Tourism as a Business Driver in Mainz and Rheinhessen
Wine tourism in Mainz and Rheinhessen has become a major economic driver, connecting wineries, hospitality, culture and regional development. From innovative winery experiences and accommodation concepts to Bleisure travel and destination marketing, the region is transforming wine culture into long-term value for businesses, residents and visitors alike.
When Tradition Learns to Renew Itself: Three Châteaux That Are Rewriting the Future of Bordeaux
There is a particular kind of intelligence in knowing what not to change.
Bordeaux has spent centuries building one of the most recognisable wine cultures in the world — and in recent decades, some of its most storied estates have faced a question that is as architectural as it is philosophical: how do you modernise without losing the very thing that makes you worth visiting?
Three châteaux in the Médoc and Saint-Julien offer three distinct answers. None of them identical. All of them worth studying.
The Vines Foundation boosts Uco Valley with trainings
With a focus on people and local development, the organization strengthens training in trades, tourism and social inclusion in Tunuyán.
How Bordeaux Connects City Life and Wine Country
As La Cité du Vin celebrates its 10th anniversary, Bordeaux’s transformation into a world-class wine tourism destination is more visible than ever. From immersive wine experiences in the city centre to easy access to renowned vineyards by tram and train, discover how Bordeaux is bringing the vineyard and the city closer together than ever before.
Hosting a destination: the human value that transforms place into essence
Authenticity lives in the hands and hearts of those who make these regions unique. From the UNESCO World Heritage landscapes, carefully shaped by generations of human presence, to wine tasting and gastronomic indulgence, in Porto’s Great Wine Capital people are not just part of the experience, they are its core value.
How the Classic New Zealand Wine Trail is Turning Passion into Purchase
A great wine trail is only as strong as the collaboration behind it, and a recent initiative has brought that principle to life in a tangible and exciting way.
Digital Innovation in Wine Tourism: How Napa Valley Blends High-Tech with High-Touch Hospitality
While technology increasingly influences every stage of the customer journey, Napa Valley’s approach remains distinctly human: using digital tools to enhance, rather than replace, personal relationships and authentic experiences.
From City Life to Vineyard Terraces: Lausanne and Lavaux, a Seamless Wine Experience
Few wine destinations combine city life and vineyard landscapes as effortlessly as Lausanne and Lavaux. Explore a region where culture, wine and breathtaking scenery are never more than a few minutes apart.