An educational ecosystem deeply connected to tourism, hospitality, and local identity is helping shape the future of wine tourism in the Valparaíso – Casablanca Valley. From specialized technical training in secondary education to university programs and continuous professional development initiatives, the region is cultivating a workforce that not only serves visitors, but also authentically represents the culture, traditions, and community values that define the valley.
Digital Innovation in Wine Tourism: How Mainz & Rheinhessen Connect Tradition and Technology
Mainz and Rheinhessen combine centuries-old wine culture with modern digital innovation. From online wine bookings and digital hiking routes to social media storytelling and smart wine vending machines, the region offers accessible and authentic wine tourism experiences for modern travelers before, during, and after their journey.
Meet the Bilbao-Rioja Team
Since joining the Great Wine Capitals network in 2002, Bilbao-Rioja has become one of its most established and active members. Discover the institutions, wine tourism experts and communication professionals shaping the alliance’s international strategy, premium wine tourism initiatives and global visibility across Rioja and Bilbao.
Changing the face of Bordeaux Wine Tourism through collaboration
The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.
Porto Draws a Map for Those Who Come Back
Beyond the first impression lies a different Porto. Through its eight-district framework, the city invites second and third visits that reveal neighbourhoods, rhythms, and stories missed the first time.
The essence of Verona: a journey through historic landscapes, fine wines, and timeless traditions
For centuries, the mountains and hills surrounding Lake Garda and Verona have produced exceptional natural gifts. These products reflect the human vision and dedication that have designed the destination, turning the region’s bounty into a unique world of wine tourism.
Adelaide wine spots inspire regional cellar door visits
A journey around South Australia’s 18 world class wine regions often begins in the heart of the state’s capital city, Adelaide.
Fewer Glasses, Greater Experiences
What shifting consumer behaviour in New Zealand reveals about the global opportunity for wine tourism, and how Hawke’s Bay is responding.
Mendoza consolidates its global leadership in the wine business in alliance with Vinexposium
The province of Mendoza continues to position itself as one of the great protagonists of world viticulture, not only for the quality of its wines and the development of wine tourism, but also for a sustained strategy of internationalization and commercial promotion promoted by the provincial government, through ProMendoza, in alliance with the French firm Vinexposium.
Sustainable Wine in Switzerland: A Biodynamic Winemaker on Soil, Climate and Quality
From lunar calendars to living soils, Swiss winegrower Francisca Obrecht shares how biodynamic viticulture is shaping the future of sustainable wine production in Switzerland — and why authenticity matters more than consistency.
Urban Energy, Rural Roots: The Perfect Blend of Valparaíso and Casablanca Valley
The vibrant port city of Valparaíso and the cool vineyards of the Casablanca Valley form a compelling partnership along Chile’s central coast. Blending urban creativity with rural tradition, this dynamic alliance showcases world-class wines, innovative gastronomy, and authentic cultural experiences, positioning the region as a premier destination for wine tourism and sustainable development.
The Business of Wine Tourism in Rioja
As traditional consumption habits shift, the wine business is turning toward tourism for growth. In Rioja, the industry has moved beyond the “gift shop” model to offer creative, personalized experiences that align with modern traveler demands. With over €131 million in total regional economic impact, we evaluate the strategic steps needed to sustain this momentum and attract new consumer generations.