Great Wine Capitals webinar: Successful branding for wine tourism

The role of branding in building competitive advantage, customer attention, loyalty and engagement is widely known. In wine (tourism), consumers’ minds and attitudes are bombarded by many brands. Including: the wine destination brand, the wine label brand, the winery brand, the grape variety brand. These brands are also owned and managed by different stakeholders, who may also have different (and sometimes conflicting) interests. Discover how to build successful branding in wine tourism.