Electric Executive Taxis and Transfers is Hawke’s Bay’s electric-first luxury touring service. Guests travel to the region’s wineries in fully electric vehicles charged overnight on New Zealand’s 90%-plus renewable grid. As Air New Zealand’s sole taxi partner in the region, they bring electric transport to every visitor and they have just received a Qualmark Silver certification – New Zealand’s tourism official mark of quality.
Measure to manage
ElecExec measure rather than claim. They hold an independent Scope 1, 2 and 3 GHG inventory and run an automated, real-time carbon emissions dashboard: every trip logged by odometer from driver trip forms, cross-checked against financial data. Rather than purchasing anonymous offshore offsets, they calculate their emissions quarterly and direct the equivalent cost to Hohepa Hawke’s Bay’s native plant nursery, where intellectually disabled adults raise native plants. The nursery has put more than 90,000 natives into Hawke’s Bay soil. Every host shares this story through their documented In-Vehicle Sustainability and Cultural Script and guest card, from the Ātea a Rangi Star Compass to Cape Sanctuary.
Support local
Waste is engineered out: single-use plastic eliminated, vehicles hand-washed with gentler products, consumables sourced from regional producers including Arataki Honey and Te Mata Figs. Their Local Food Producers Tour is a novel offering in Hawke’s Bay, pioneering the Great Wine Capital story as a premium food and wine destination. It has brought five producers with no previous international visitors, Bay Blueberries, Six Barrel Soda, Origin Earth, Hawthorne Roastery and First Hand Coffee, into tourism; and Elex Exec help each shape their guest experience.
Elec Exec believe that sustainable wine tourism is not a constraint on luxury; it is its highest expression. Caring for guests and caring for place are the same act; kaitiakitanga of the whenua makes the experience authentic, and that authenticity is the luxury. The electric fleet is only the visible, measurable entry point. The real regenerative work is the web of relationships that sustains it: Hohepa, the Voyaging Trust, the local producers and hosts.