Founded by Rémy Martin, a winegrower who began producing cognac from his own vineyards, the house grew steadily through generations. Its signature style, defined by the exclusive use of grapes from the Grande Champagne and Petite Champagne crus, gives rise to what is known as Cognac Fine Champagne. This focus on premier vineyard sites and long ageing in French oak barrels produces a deep, complex spirit with exceptional ageing potential. Yet while the brand’s reputation is firmly grounded in centuries of tradition, its outlook is resolutely forward-thinking.
Maison Rémy Martin has redefined what it means to visit a cognac house. Far from offering a conventional tour, it has crafted an experience that invites guests to engage with the full spectrum of its heritage, artistry, and innovation. The Maison in Cognac has been transformed into a cultural destination that merges history with contemporary design. Inside, over 250 archival objects and multimedia exhibits chart the evolution of the house, while curated spaces explore the influence of time, craft, and the land on each bottle of cognac.
Grands Monuments library
The experience also integrates works from celebrated artists such as Chagall and Dalí, blurring the line between spirits and culture. This seamless fusion of visual storytelling and sensorial discovery has earned Rémy Martin international recognition for its contribution to wine and spirits tourism. The house received the Global Award for Bordeaux, along with recognition in the Art and Culture category and the People’s Choice Award at the 2025 Best Of Wine Tourism awards, reinforcing its position as a leader in experiential travel.
The House offers a range of curated visits that go beyond the traditional tasting room. Guests may explore the vineyards by electric bicycle, discover the cellars by electric train, take part in cocktail workshops, or learn about cooperage and barrel ageing. Each itinerary is designed to illuminate the journey of cognac from vine to glass, while also emphasising the human hands and environmental factors that shape it. These immersive experiences not only deepen appreciation for the spirit itself but also foster a connection to the land and the legacy behind every decanter.
Sustainability is central to the vision of Maison Rémy Martin. Through its Sustainable Exception program, the house has embedded environmental responsibility into every facet of its operations. Recognising that great cognac begins in healthy soil, Rémy Martin has been working closely with its partner winegrowers under the Alliance Fine Champagne to promote sustainable viticulture. A cornerstone of this approach is the adoption of High Environmental Value certification, the highest level of environmental certification in France. Today, the vast majority of its partner vineyards meet this rigorous standard, with full certification targeted in the coming years.
Show Immersif Fine Champagne by Rémy Martin
The commitment to sustainability is not limited to agriculture. Across its estates, Rémy Martin invests in ecological research, precision viticulture, and biodiversity preservation. Nearly 15 percent of its land is dedicated to experimentation with low-input farming and cover crops that regenerate the soil. The House collaborates with environmental organisations to protect native species and natural corridors, and it has planted over 115,000 trees as part of its reforestation initiatives. Packaging and production are also undergoing a transformation, with ambitious goals to reduce the carbon footprint of every bottle and to ensure that all materials are recyclable.
What distinguishes Rémy Martin is not only the scope of its sustainable practices but the way these values are communicated through the visitor experience. Environmental storytelling is woven into the tours and exhibitions, inviting guests to understand the links between climate, craftsmanship, and the future of cognac. This holistic approach enhances the emotional resonance of the visit and aligns with the growing expectations of luxury travellers who seek authenticity and purpose alongside elegance.
Maison Rémy Martin embodies a rare combination of heritage and innovation. It remains faithful to its roots in Fine Champagne Cognac while embracing the responsibilities of a modern, globally respected brand. Whether exploring the cellars, savouring a carefully aged blend, or strolling through its living vineyards, visitors encounter a world where excellence is cultivated through time, care, and a profound respect for nature. In the heart of Cognac, this historic house offers not only a spirit of exceptional quality but a story of craftsmanship and sustainability that speaks to the future of luxury travel.
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Photo credits: Rémy Martin