Churchill’s Visitors Centre is the perfect space for everyone keen to taste Churchill’s wines and to enhance their knowledge of the Douro Region, and the history of Churchill’s.
In addition to our tours and tastings, we engage Churchill’s visitors with innovative campaigns and events, such as Rethink Port wine and the Taste Discovery.
During this event we gave our guests the unique opportunity of tasting wine in a new way, using neuro-marketing technology. This was the first time, neuro-marketing was used in the wine business. See more: https://youtu.be/aFNMxU-x_Ho
Now, during our tours at the visitors centre, guests can learn about Churchill’s history and philosophy. We take our guests through our facilities in small groups, including our working warehouses and give detailed information about Port and Douro Wine and the winemaking process. During the tasting experience, we challenge our guests to rethink moments when to drink Port wine and introduce Port as a classy and fun drink.