D´Aremberg Wines
Regional winner
Innovative Wine Tourism Experiences

d’Arenberg Wines, McLaren Vale

Adelaide | South Australia

The d’Arenberg Cube is an iconic, award-winning architectural puzzle, where guests can relax, have fun and soak in the stunning views. The five storey multi-function centre and tourism destination, designed by Chester Osborn, was inspired by the complexities and puzzles of winemaking. Each level has been carefully designed to challenge convention, enticing each of the senses with a combination of installations, interactive experiences and immersive video content. Customers are absorbed into a world of wine offering them an innovative and exciting wine tourism experience.

Innovations include an interactive 3D hologram of the McLaren Vale wine region; Australia’s first commercially used 3D food printer; a smartphone app that allows guests to guide themselves around the d’Arenberg property; an augmented reality app allowing the wine labels to come to life.

D´Aremberg Wines
d'Arenberg Wines
Osborn Road
McLaren Vale SA 5171
(+61) 8 8329 4888
-35.196629, 138.551367

Read the story behind


    • Opening Hours: Morning, Lunch, Afternoon, Evening
    • Opening Days: Mondays, Tuesdays, Wednesdays, Thursdays, Fridays, Saturday mornings, Saturday Afternoons, Saturday Evenings, Sunday mornings, Sunday Afternoons
    • Months Closed:
    • Languages Spoken: English, French
    • Guided Tours: Guided, Free
    • Wine Tasting Provided: Yes
    • Groups Accepted: Yes
    • Appointments Necessary: Individuals No, Individuals Yes, Groups No, Groups Yes
    • Wine Information Center: Yes
    • Wine / Gift Shop: Yes
    • Disabled Facilities: Yes
    • Food Facilities: Yes
    • Accommodation: No
    • Conference Facilities: Yes
    • Special Events Facilities: Yes