The event stands out in the trade fair landscape for its innovative format based on targeted matching: a highly professional environment where the meeting between supply and demand is guided by a rigorous selection of profiles. Thanks to the international partnership with Feria de Valladolid, FINE Italy guarantees access to strategic markets, fostering a direct dialogue between creators of premium experiences and leading global decision-makers. “Wine: the flavour of a region” is not just a claim, but the mission of an event that aims to professionalize hospitality and create authentic connections between brands, regions, and travelers.
FINE Italy will welcome among its exhibitors leading wine producers, wineries, consortia, associations, wine tourism destinations and Wine Routes from across Europe. With the 2026 edition, the event strengthens its role as a prime showcase for the richness and diversity of Italian and European territories and their wine tourism offerings. A recognised platform for wine tourism in Italy and abroad, it offers exhibitors a genuine opportunity to enter and position themselves in new markets.
Read more about the event: FINE ITALY – #WineTourism Marketplace
As a technical partner of the FINE #WineTourism Marketplace Italy, GWC contributes strategic insight into the development of sustainable and high-quality wine tourism. The collaboration reinforces its mission to advance excellence across the sector while showcasing the strength of its international network and its ability to bring together diverse players in the industry.
Catherine Leparmentier, Managing Director of GWC, emphasises the significance of such partnerships: “Our mission is to elevate wine tourism through sustainability, innovation, excellence, and collaboration. Beyond promoting wine tourism, we play a crucial role in shaping the future of the industry, supporting cutting-edge research, facilitating business-to-business networking, and ensuring that wine regions continue to thrive economically and environmentally.”
Through its involvement in projects like FINE Italy, GWC continues to lead by example, strengthening the global wine tourism ecosystem and helping destinations grow responsibly in an increasingly competitive market.
Read all about the 2026 event in the presentation brochure: Presentation FINE Italy 2026 ENG
Riva del Garda Fierecongressi
Parco Lido, 38066 Riva del Garda, Trento – Italia
Tel: +39 0464 570182
Email: info@fine-italy.com