These awards give wine lovers from around the world the opportunity to recognise the most memorable, inspiring, and innovative wine tourism destinations. From historic wineries to cutting-edge experiences, the People’s Choice Awards celebrate authenticity, creativity, and the power of public voice in shaping the future of wine travel.
This year’s winners are:
- Accommodation: Hospedería de Los Parajes – Bilbao | Rioja
- Architecture & Landscape: Bodegas Faustino – Bilbao | Rioja
- Art & Culture: Hotel Viura – Bilbao | Rioja
- Culinary Experiences: L’Oste Scuro – Verona | Italy
- Innovative Wine Tourism Experiences: Ramón Bilbao – Bilbao | Rioja
- Sustainable Wine Tourism Practices: Palacios Vinos de Finca – Bilbao | Rioja
- Wine Tourism Services: Brittany Ferries – Bilbao | Rioja
This year marks a remarkable achievement for Bilbao | Rioja, which took home six out of the seven People’s Choice Awards, reflecting the region’s ongoing support in global wine tourism.
“What makes the People’s Choice Awards so special is that they reflect the voice of the visitor. These winners have not only met high industry standards, but they’ve also made lasting impressions on real people. To see Bilbao | Rioja celebrated across so many categories shows how deeply their wine tourism offer resonates with travellers around the world,” says Catherine Leparmentier, Managing Director, Great Wine Capitals.
The Great Wine Capitals congratulates all of the 2026 People’s Choice Award winners and thanks every participant who voted. Together, these voices continue to shape a more connected, creative, and people-driven future for wine tourism.