Jan 09, 2024

South African Wine Celebrating 365 years

South Africa is the only country in the world that can accurately pinpoint the exact date of origin of its wine industry, due to a diary entry from 2 February 1659.

Join us in celebrating South Africa’s Wine Birthday month, through sharing content on your social media platforms that encourage locals to get out into the regions, and inspires potential visitors across the globe, to come and experience the breadth and depth of world class wine tourism experiences on offer in Cape Town and the Western Cape.

Raise a glass and toast to 365 years of Award- winning South African Wine #HappyBirthdaySAWine, #ToUs #SAWineSince1659 and #DiscoverCTWC.

How do I participate? 

  • Add Friday 2 February 2024 to your events calendar and celebrate South Africa’s lasting wine legacy throughout the month!
  • Use the Happy Birthday SA Wine Birthday Logo to promote the birthday of South African wine’s proud and legendary legacy.
  • Collaborate with vineyards, wine brands and routes to promote SA wine’s birthday.
  • Read up on wine destination content and learn about our wine routes HERE.
  • Plan your own #HappyBirthdaySAWine trips and tours to South African wine regions.
  • Support winetasting events, winemaking demonstrations, educational workshops, special offers, and other activities in support of #HappyBirthdaySAWine
  • On the evening of 2 February watch a virtual event celebration video on

Join the conversation by downloading the Happy Birthday SA Wine logo, Wine destination video and wine route map HERE