The WTO – World Tourism Organization, has published a Global Report on Shopping Tourism, as, according to Taleb Rifai, Secretary-General of the UNWTO, “Shopping is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation.

As “tradition” dictates, the Douro Boys have to be present at the Nos Primavera Sound, presenting their wines.