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The Effect of “Pay What You Want” on Wine Valuations

The Effect of “Pay What You Want” on Wine Valuations

A new research report by Magalie Dubois, Great Wine Capitals International Research Grant Winner 2024, explores the potential of Pay What You Want (PWYW) pricing as an innovative approach for wine tourism. Her findings will be presented during the Great Wine Capitals Annual Conference in Bordeaux on November 2025.

Maison Rémy Martin: Where Heritage Meets Innovation in the Heart of Cognac

Maison Rémy Martin: Where Heritage Meets Innovation in the Heart of Cognac

In the rolling vineyards of southwestern France lies Maison Rémy Martin, one of the most celebrated producers of Fine Champagne Cognac. With roots reaching back to 1724, the House has become a symbol of exceptional craftsmanship and dedication to terroir. Over the centuries, it has elevated the art of blending eaux-de-vie into an enduring legacy that speaks to both tradition and refinement. Today, it continues to shape the future of spirits through immersive tourism, environmental stewardship, and a commitment to excellence that extends far beyond the cellar.

How Bodegas Campillo Pioneered Wine Tourism as Art Form

How Bodegas Campillo Pioneered Wine Tourism as Art Form

Bodegas Campillo, the 2025 Best Of Wine Tourism Award winner in Art & Culture, has revolutionized wine tourism in Rioja Alavesa by integrating contemporary Spanish art exhibitions with architectural excellence. Located in medieval Laguardia, this pioneering winery creates cultural experiences that transcend traditional tastings through its Martinez Zabala Gallery and rotating art exhibitions.