The Great Wine Capitals Global Network introduces its Members’ Data Report 2025, a consolidated analytical publication bringing together key wine and tourism indicators, comparative insights, and forward-looking trends in wine tourism. Designed as a strategic reference tool, the report translates the collective scale and expertise of the network into measurable data, offering stakeholders a clearer understanding of its global impact.
Global Wine Tourism Report 2025: Landmark international study unveils the current state of wine tourism worldwide
The newly published Global Wine Tourism Report 2025 represents a milestone for the global wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive international analysis of wine tourism to date. It provides a clear reflection of the sector’s present realities and future directions. “With more than 1,300 wineries from every continent represented, the report offers a unique global voice for the wine sector. It sets the stage for a better understanding of consumer expectations and for designing innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.