A full presentation of the Global Wine Tourism Report 2025 is offered in a dedicated webinar – the first opportunity for the international wine tourism community to explore the complete results of this landmark study. As the most comprehensive global survey ever conducted in the field, with input from 1,310 wineries across 47 countries, the report provides an unprecedented overview of the current state of wine tourism and the trends shaping its future.
The Effect of “Pay What You Want” on Wine Valuations
A new research report by Magalie Dubois, Great Wine Capitals International Research Grant Winner 2024, explores the potential of Pay What You Want (PWYW) pricing as an innovative approach for wine tourism. Her findings will be presented during the Great Wine Capitals Annual Conference in Bordeaux on November 2025.
Global Wine Tourism Report 2025: Landmark international study unveils the current state of wine tourism worldwide
The newly published Global Wine Tourism Report 2025 represents a milestone for the global wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive international analysis of wine tourism to date. It provides a clear reflection of the sector’s present realities and future directions. “With more than 1,300 wineries from every continent represented, the report offers a unique global voice for the wine sector. It sets the stage for a better understanding of consumer expectations and for designing innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.
Great Wine Capitals Global Network Research Grant – Year Two Now Open for Applications
Building on the success of its inaugural year, the Great Wine Capitals Global Network is excited to announce the second year of its dedicated Research Grant. This program continues to champion excellence and innovation in wine tourism by supporting impactful research in this vibrant sector. The grant underlines GWC’s commitment to fostering academic collaboration among the 12 distinguished wine capitals worldwide.
GWC Launches International Research Grant
The Great Wine Capitals Global Network has unveiled an exciting initiative, the GWC International Research Grant, designed to enhance excellence and innovation in wine tourism research while addressing industry needs. The project will award two grants, each worth €7,500, to applicants who present outstanding academic research with significant practical implications in the field of wine tourism in the GWC regions.