The newly published Global Wine Tourism Report 2025 represents a milestone for the global wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive international analysis of wine tourism to date. It provides a clear reflection of the sector’s present realities and future directions. “With more than 1,300 wineries from every continent represented, the report offers a unique global voice for the wine sector. It sets the stage for a better understanding of consumer expectations and for designing innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.
Global Wine Tourism Report: International Research Collaboration to Deliver Key Insights to the Sector
Wine tourism has seen significant growth over the past decade, emerging as a profitable and dynamic branch of the global wine industry. As a driver of sustainable development, it also plays a key role in diversifying rural economies, creating jobs, and bringing tangible benefits to local communities. It fosters the preservation of cultural and natural heritage, while promoting more responsible and inclusive tourism models.