The newly published Global Wine Tourism Report 2025 represents a milestone for the global wine and tourism industries. With contributions from wineries in 47 countries, this unique study is the most comprehensive international analysis of wine tourism to date. It provides a clear reflection of the sector’s present realities and future directions. “With more than 1,300 wineries from every continent represented, the report offers a unique global voice for the wine sector. It sets the stage for a better understanding of consumer expectations and for designing innovative strategies,” said Professor Gergely Szolnoki of Hochschule Geisenheim University, who led the research team.