Penfolds Magill Estate

Penfolds Magill Estate has been purposefully developed as a major tourist attraction where visitors can engage, explore, discover, enjoy and experience the quality and meaning of the Penfolds brand.

The Magill Estate experience opens up the inner sanctum of Penfolds, the birthplace of Grange and winemaker Max Schubert’s original underground hiding place for his experimental wine.

Inkwell Wines

Hotel California Road @Inkwell is a new luxury all suites micro-hotel located amidst the vineyards. Built from twenty repurposed shipping containers, the entire project emphasises re-use, repurposing and recycling; extending on their commitment and demonstration to sustainability in wine tourism. The hotel rooms are built to provide an immersive ‘infinity edge’ view of the vines and the local wildlife.

Women play a significant role in South Australian agribusiness – including the wine industry. However, there is enormous potential for the sector and our state’s regions to benefit even more from female participation and leadership in the sector.

To acknowledge this, the Women Influencing Agribusiness and Regions strategy has been developed through a partnership between women in industry, community and Primary Industries and Regions SA (PIRSA).

A visit to Seppeltsfield’s beautiful Centennial Cellar in the Barrossa is a once in a lifetime experience that features barrel-tastings of their super-premium fortified wines as well as their legendary 100-year-old Tawny. It is one of Diverse Travel’s most extraordinary food and wine experiences—with visits planned upon request.

Adelaide, South Australia is surrounded by fruitful wine regions. From the big bold Shiraz to the delicate Riesling, the various types of soil used to grow, harvest and vintage the most specular wines are scattered throughout the state's many cellar doors and wineries.


The Penfolds name has long been synonymous with South Australia and the wine industry. With properties in both Magill (near Adelaide) and the Barossa Valley tourists have travelled throughout the state to experience one of the world’s most iconic wine brands. A recent redevelopment at the brand’s spiritual home, Penfolds Magill Estate has significantly raised the bar on delivering wine tourism experiences.


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