Bilbao | Rioja

Wine lovers and those interested in wine tourism have several options to pursue official degree programs and continuing education studies in the Rioja region.

Villa Lucia Museum in Laguardia, in partnership with Bodegas Valdemar, located in Oyón-Oion in Rioja Alavesa, have collaborated to develop an extensive all-inclusive tourism program that enables consumers to visit wineries and museums without any visual, auditory or physical limitations. Throughout the properties and without the need for prior appointments, people with disabilities can learn about wine and wine production and enjoy an integrated experience.

This effort recently earned them a 2020 International Best Of Wine Tourism award.

Rioja wineries have adapted their communications strategies to be closer to their customers and have made an important contribution to the protection of healthcare professionals treating victims of Covid-19.

In addition, from Day One they have made plans to greet future wine tourists in a new environment, maintaining excellence under optimum safety conditions.

Bodegas Murua in Elciego is much more than a winery, although the  winery building, an old stone manor house surrounded by vineyards in gently rolling countryside, creates a picture perfect image of a classical winery.

This image, along with a spectacular collection of artwork and wine-related literature, earned Bodegas Murua a 2020 ‘Best Of’ Wine Tourism award for Art & Culture from the Great Wine Capitals Global Network.

Our World has suddenly entered a difficult period. The covid-19 virus is changing our lives, our habits, our families, our businesses...

Visitors are the lifeblood of a wine tourism business.  The business’s goal is not only to convert visitors into consumers of the winery’s brands, but into brand ambassadors as well.  If you provide an unforgettable experience for your visitors, they will pay you back many times over.

The Rioja Regulatory Council recently released its Wine Tourism Observatory Report for 2019, a detailed study of the current state of wine tourism in the Rioja region, that includes the three zones of Alta, Alavesa and Oriental.

 

Wine tourism events abound in the Rioja region.  Every week our cities, towns and individual wineries organize activities for visitors and locals alike.  Here are three of the most popular events for you to enjoy:  the Haro Train Station Experience and the harvest festivals in Rioja Alavesa and Logroño.

In Spain the holiday season is a marathon that lasts about a month, from December 8 with the Feast of the Immaculate Conception to January 6, the celebration of Epiphany.

Wine tourism is a relatively recent activity for companies in the Rioja region, dating from the 1990s. Today however, more than one hundred wineries entertain tourists with an ever-increasing range of innovative activities.

Bodegas Valdemar in Oyón and  the Villa Lucía museum in Laguardia have worked together to raise the bar even higher by becoming the first wine-related businesses in Rioja to develop an extensive all-inclusive program allowing people with disabilities to learn about wine, its history, and the winemaking process without physical, visual or auditory limitations.

This effort recently earned them a 2020 International 'Best Of Wine Tourism' award.

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