Building Skills – How Education is Strengthening South Australia’s Wine and Tourism Workforce
Education and capacity building are at the heart of this transformation, ensuring the sector remains competitive and innovative on a global stage.
One initiative leading this charge is the ‘Art and Science of Sustainable Wine Business and Tourism’ Executive Business Program, which is a program developed by Great Wine Capitals Adelaide, South Australia and delivered by Adelaide University. Specifically designed for early‑ and mid‑career wine industry professionals in South Australia, as well as those transitioning from other sectors, the program equips participants with practical skills in wine business, marketing, and tourism development – critical areas for future growth for the state’s 18 wine regions.
Why Workforce Development Matters
The wine and tourism ecosystem relies on a diverse range of roles, from brand and marketing managers to cellar door leaders and tourism operators. As consumer expectations shift and global competition intensifies, businesses need leaders who can navigate digital communication, optimise resources, and design exceptional customer experiences.
Beyond offering professional development opportunities for individuals, programs like the Great Wine Capitals Executive Business Program are investments in the sector’s future and South Australia’s economic development. By strengthening the talent pipeline, South Australia is ensuring its wine and tourism industries remain resilient, innovative, and globally connected.
Real Impact: Stories from Emerging Leaders
Feedback from participants in the inaugural 2025 program underscores the value of targeted education initiatives to empower professionals to lead change and drive sustainable growth. Michelle Li of Knappstein Wines described the program as “enriching,” noting how it boosted her strategic thinking and confidence in tackling real business challenges. Michelle Ottaway of Regions Cellars highlighted the program’s role in broadening her industry understanding and building connections across the sector, calling it “a really rich experience” that supported her growth as an emerging leader.
A Global Perspective
Thanks to the international connections afforded through the Great Wine Capitals Global Network, program participants benefit from insights from other leading wine regions around the world. The program culminates in a series of conversations with Great Wine Capitals’ Best Of Wine Tourism Award winners, ensuring South Australian wine and business tourism activities are informed by best practice from Bordeaux, Napa and beyond.
For the Future – Looking Ahead
As the industry faces challenges and opportunities, from digital transformation to evolving tourism trends, workforce capability will be key to South Australian success. Initiatives like the Great Wine Capitals Executive Business Program demonstrate how education informed by industry experts can prepare professionals to meet these demands and secure the future of South Australia’s wine and tourism sector.
Photo: Fleurieu Peninsula, Small Batch Wine Tours