From April 3 to 7, different events will take place that will combine wines, gastronomy and art with rock. This innovative experience obtained the International Gold in the Best Of 2018 and was declared of Tourist Interest by the Ministry of Tourism of the Nation.
The Week of Rock 2018 presentation took place at the Park Hyatt Mendoza. The organizers gave details about the series of activities that will take place from April 3 to 7.
With the presence of Gabriela Testa, presidents of Ente Mendoza Turismo; Leandro Livschitz, general manager of Park Hyatt Mendoza; Marcelo Pelleriti, oenologist at Monteviejo winery; Gabriela Nafissi, responsible for Plus + Arte, journalists and special guests met the agenda of the Week of Rock day by day and the names of the artists and chefs that will surprise Mendoza and tourists.
The Week of Rock is an event between Park Hyatt Mendoza and Monteviejo Winery that combines gastronomy, wines and art, united by the same theme: rock. It was declared of Tourist Interest by the Ministry of Tourism of the Nation.
"Events like these help to extend the seasons in the destination generating tourist movement, not only spreading and promoting the world of wine -which is the star of the province- but also, the spectacular landscapes of Mendoza ", underlined the subsecretary of Tourism Promotion of the Nation, Fernando García Soria.
Five unforgettable days in Mendoza
The planned agenda includes exclusive interviews with the participating artists, wine presentation and tasting, photographic exhibition, meet & greet with the musicians who will be on stage and master classes with the guest chefs.
One important moment among the events is the Masters of Food, Wine-Rock Edition, at Park Hyatt Mendoza, a gastronomy and wine event that brings together "chefs of rock", the most emblematic wineries and the mentioned musical genre. It will be on Wednesday, April 4.
On the other hand, Monteviejo Winery makes Wine Rock, the most important rock event in the region that every year gathers hundreds of people to enjoy live music, wine and gastronomy in the imposing setting of the vineyards and the Mendoza mountain. This luxury closure for the Week of Rock will take place on Saturday, April 7.
Plus + Arte is added to the agenda, an activity that year after year shows different proposals framed in an experimental and accessible projects and specific interventions, bringing together great artists from the local, national and international scene. The show will take place at the Hyatt hotel on Tuesday, April 3 and at the winery, on Friday 6.
An action that enriches the annual calendar
The event, after winning the local gold in the Innovative Experience category of the Best Of Mendoza's Wine Tourism Awards, won an international trophy in the most recent gala celebrated by the network of the Great Wine Capitals of the World, in the city of Casablanca, in November of 2017.
"In the first place, it is a recognition of the private initiative, which is one of the priorities of Governor Cornejo: to support, in this case, the tourism sector. Here we are accompanying two large companies that have two important events, already consolidated, that united and associated strengthen each other", highlighted Gabriela Testa.
The president of Ente Mendoza Turismo continued: "In addition, Plus + Arte offers the possibility of enjoying different activities with an inclusive side. This event that we are going to enjoy in Mendoza is one of the best innovative experiences in the world related to wine tourism. It obtained the international gold of the Great Wine Capitals, making it a relevant event. And if we add the improvement of air connectivity, we know that for Latin Americans, Argentine rock is part of the identity of our country. We are adding a product that mobilizes tourists by itself; this is why there are many reasons to celebrate these actions that enrich the annual calendar of activities. "
"Important chefs from the country and the world come to the Masters of Food and Wine and create dishes inspired by rock. The wineries present their best wines and there is a surprise show with the invited musicians. We are very happy to be able to do this second edition, the first one was very successful, about 4 thousand people participated, "said Leandro Livschitz, general manager of Park Hyatt Mendoza.
"This will be the 8th edition of Monteviejo Wine Rock. There will be a strong figure, which for now is a surprise. It will be Massacre as a novelty; Vanthra, the new band of Fernando Ruiz Díaz and, on the other hand, the group that is created with other members of Catupecu Machu. Coti, will be playing in this edition again. In total there will be about 12 bands. Another novelty is that there will be two stages. People will be able to enjoy from noon until around 10 pm, "said Marcelo Pelleriti, oenologist at the Monteviejo winery and organizer of Wine Rock. "Mendoza is wine and culture of work and rock is part of our identity too," he added.