Apr 12, 2024

56th international wine and spirits exhibition at Veronafiere 14-17 April 2024

Vinitaly: highly selective quality and a record number of top-buyers (1200)largest contingents from the USA, Canada, China and UK

Verona, 14-17 April 2024. One thousand two hundred top buyers, a figure up by 20% over the 2023 edition and by 70% compared to 2 years ago: this is the incoming objective that Vinitaly, together with ICE Trade Agency, has set itself for the 56th edition scheduled at Veronafiere next 14-17 April. “This edition of the event aims to focus even more spotlights on Italian wine, which has its global promotion trade
fair brand precisely with Vinitaly,” said the President of Veronafiere, Federico Bricolo. “And with this promotional logic in mind, we also recently completed a world tour taking in 18 cities in 15 countries in six months
to implement a thoughtful selection of the main buyers to invite to Vinitaly. The target has been reached, but in addition to success in terms of numbers we above all expect a very positive response in terms of the quality of demand. A task that is also possible thanks to the collaboration and support of the Italian government, the Ministry of Agriculture and Food Sovereignty, the Ministry of Made in Italy, Embassies and the institutional bodies responsible for promotion, first and foremost the ICE Foreign Trade Agency. A system of relationships which has helped Vinitaly strengthen its know-how by activating an increasingly close sharing programme with sector players on a global scale.”

The protagonists of international demand selected, invited and hosted in Verona come from 65 countries. They will be joined – according to estimates – by around 30,000 international operators travelling to Vinitaly from more than 140 countries. The largest contingent of such guests will arrive from United States with more than 15% of overall attendance, followed by 3 other strategic non-EU locations: Canada, China and the United Kingdom, which together account for 23% of arrivals. On a macro-regional level, the largest audience of top buyers comes from North America and Europe (each with an incidence of 26%), followed by Asia and Oceania (23%), Eastern Europe (13%). ), Central and South America (7%) and Africa (4%). Overall, the 65 countries represented cover 95% of the total Italian wine exports.

“We are firmly convinced,” explained the Managing Director of Veronafiere, Maurizio Danese, “that we can achieve a great deal on behalf of a sector of which we feel we are an integral part. In these by no means easy times, we feel an even greater duty to provide the right answers to those who invest in the trade fair. The first keyword is undoubtedly ‘business’, the second is ‘awareness’ of a strategic as well as identifying asset for the Italian and European economy which is increasingly viewed with alarming concerns. For this reason, on the occasion of the 1st National Made in Italy Day (15 April), we will present, together with the Minister of Agriculture, Francesco Lollobrigida, the research titled ‘If you take away wine from Italy – a plunge into a half empty glass.’ A study carried out by the Uiv-Vinitaly Observatory and Prometeia into the impact that Italy would suffer in socio-economic, tourist and identity terms from a hypothetical disappearance of wine from the country.”

The 56th Vinitaly is already sold out with 4,000 exhibiting companies occupying 100,000 square meters of show area. The 28th SOL International olive oil trade show is held at the same time (Area C); alongside Xcellent Beers (Area I) and the 25th Enolitech, the International exhibition of wine, oil and beer production technologies (Show Hall F). These three events bring the number of companies hosted in the 17 show halls to almost 4,300 from 30 countries.

Veronafiere Press Service
Tel.: + 39.045.829.83.50 – 82.42 – 82.10 – 84.27
Twitter: @pressVRfiere | Facebook: @veronafiere
Benny Lonardi (393.455.5590; – Simone Velasco (327.9131676;