Mar 04, 2024

Wine Tourism in South Africa

"The vision is to establish South Africa as a leading wine tourism destination on the global arena, recognised for memorable experiences, quality wine, exceptional food and a commitment to sustainable tourism.”

The South African Wine industry has developed interesting reports linked to wine tourism trends, insights and economic value of wine tourism in South Africa.

SA Wine is a non-profit company mandated by the South African wine and brandy industry to build resilience, foster transformation, and promote agility, and competitiveness in
close partnership with the Government and other key stakeholders. SA Wine’s strategic vision is underscored by the pursuit of a transformed and responsible value chain, nurturing a steadfast and expanding local market, establishing an enviable global presence, and engraining sustainability into the essence of our endeavours. SA Wine Industry Information and Systems (SAWIS) assist the wine industry through the collection, processing and dissemination of industry information and administration of the industry’s Wine of Origin system.

The wine industry includes primary grape growers, wine cellars that crush grapes and bulk wine buyers. For the purposes of this study a survey was conducted amongst the wine industry stakeholders that are suppliers of wine tourism activities such as wine tastings, overnight accommodation, food and beverage, vineyard tours, etc. These wine tourism facilities, activities and services are predominately supplied by the wine cellars that crush grapes.

To access the wine tourism reports click on the provided links below:

  • To access the 2024 Wine Tourism by Marisah Nieuwoudt report click HERE
  • To access the Economic Value of Wine Tourism in South Africa click HERE
  • To access SA Wine Visitor Research Report 2022 click HERE

Image source: South Africa Wine