What is FINE #WineTourism Marketplace Italy?
Organized by Feria de Valladolid and Riva del Garda Fierecongressi, FINE Italy builds on the success of FINE Spain to become a new European benchmark for wine tourism. The first Italian edition brings together exceptional wine regions and connects them with specialized international buyers, highlighting the integration of territory, culture, and high-quality tourism offerings.
FINE #WineTourism Marketplace Italy aims to become the benchmark for this strategic market by integrating territory, culture, and product into a single, high-quality offering.
As a technical partner, Great Wine Capitals brings its global expertise in wine tourism strategy and development. The Network’s support underlines the event’s ambition to promote sustainable, high-quality wine tourism offers that combine territory, culture and innovation.
“The Italian debut of FINE represents a unique opportunity to reinforce cross-border cooperation in wine tourism,” says Paolo Arena, President of Great Wine Capitals. “We are delighted to contribute and help spotlight the world-class wine tourism experiences our Network promotes.”
Why Participate in FINE #WineTourism Marketplace Italy?
Whether you’re a wine estate, a tourism board, or a regional promotion agency, FINE Italy offers an unmatched opportunity to position your brand on the international stage:
- Meet Top International Buyers: Through the FINE Meeting B2B area, you can engage in business meetings with highly qualified international buyers in food & wine tourism, luxury, incentive, and MICE sectors, using the Online Meeting Planner to personalize your schedule.
- Promote your wines and wine tourism offerings: Use the Wine Hub to offer tastings to hosted buyers and industry visitors.
Exhibit and network: Have a personalized workstation to meet with buyers and visiting professionals. - Expand your network and generate new contacts: Join business lunches, cocktails with tour operators, and networking moments in the BE FINE area.
- Attract media attention: Gain visibility in international press and on the event’s social media channels.
- Training and updates: Access in-depth sessions on current and impactful topics for the growth of the wine tourism sector.
An International Showcase for Wine Tourism
FINE Italy immediately presents itself as a strategic event thanks to:
- Institutional endorsements:: ENIT, Ministry of Tourism, Ministry of Agriculture
- Active collaborations with sector associations: such as Great Wine Capitals, Movimento Turismo del Vino and Unione Italiana Vini
- Participation of regional and local institutions
- Involvement of specialized media and key figures in the conference program, such as Roberta Garibaldi, one of Italy’s top food and wine tourism experts, and Paul Wagner, an expert in wine and enotourism with extensive experience in California’s renowned Napa Valley.
How to Participate?
Download the FINE Italy Presentation and explore participation details.
To reserve your spot or request more information, contact:
📩 commerciale@fine-italy.com