Menu
Jun 10, 2025

GWC Partners with FINE #WineTourism Marketplace for Its First Italian Edition

We are proud to announce that Great Wine Capitals is an official partner of the first Italian edition of FINE #WineTourism Marketplace Italy, an international B2B event dedicated exclusively to wine tourism. After its successful trajectory in Spain, the event will take place for the first time in Italy, in the beautiful setting of Riva del Garda (Trentino) on October 28–29, 2025.
What is FINE #WineTourism Marketplace Italy?

Thanks to the collaboration between Feria de Valladolid and Riva del Garda Fierecongressi, this event is a spin-off of the well-established FINE Spain (Valladolid), now a European benchmark in the wine tourism sector.
The first Italian edition aims to highlight the excellence of wine regions, bringing their wine tourism offerings into an international network of specialized buyers.

FINE #WineTourism Marketplace Italy aims to become the benchmark for this strategic market by integrating territory, culture, and product into a single, high-quality offering.

 

An International Showcase for Wine Tourism

FINE Italy immediately presents itself as a strategic event thanks to:

  • Institutional endorsements:: ENIT, Ministry of Tourism, Ministry of Agriculture
  • Active collaborations with sector associations: such as Great Wine Capitals, Movimento Turismo del Vino and Unione Italiana Vini
  • Participation of regional and local institutions
  • Involvement of specialized media and key figures in the conference program, such as Roberta Garibaldi, one of Italy’s top food and wine tourism experts, and Paul Wagner, an expert in wine and enotourism with extensive experience in California’s renowned Napa Valley.

 

Why Participate in FINE #WineTourism Marketplace Italy?

The event offers a unique opportunity to:

  • Meet Top International Buyers: Through the FINE Meeting B2B area, you can engage in business meetings with highly qualified international buyers in food & wine tourism, luxury, incentive, and MICE sectors, using the Online Meeting Planner to personalize your schedule.
  • Promote your wines and wine tourism offerings: Use the Wine Hub to offer tastings to hosted buyers and industry visitors.
  • Exhibit and network: Have a personalized workstation to meet with buyers and visiting professionals.
  • Expand your network and generate new contacts: Join business lunches, cocktails with tour operators, and networking moments in the BE FINE area.
  • Attract media attention: Gain visibility in international press and on the event’s social media channels.
  • Training and updates: Access in-depth sessions on current and impactful topics for the growth of the wine tourism sector.

View the FINE Italy Presentation with full details and participation fees.
 
 
 

How to Participate?
To join or request more information, please get in touch with the organizers directly at:
FINE Italy is an opportunity to be part of an event that looks to the future of wine tourism, promoting the excellence of our regions on a global stage.