The GWC explored how heritage can become a true driver of innovation and authenticity in wine tourism and how wineries across the Network integrate history, architecture, and culture into memorable visitor experiences — transforming legacy into a powerful storytelling and economic asset.
GWC Webinar: Entertainment-Driven Wine Tourism in the New World: Award-Winning Experiences from Australia and New Zealand
New GWC’s webinar explored how wine tourism in New World regions is being transformed through dynamic, entertainment-driven experiences. The session highlighted how top destinations in Australia and New Zealand are redefining the traditional cellar door by blending wine with culture, cuisine, and creativity.
Webinar: Is Wine Tourism Creating Value for Wineries?
The Great Wine Capitals Global Network hosts quarterly webinars exploring key trends and challenges in wine tourism. The last webinar took place on March 25 and examined how wine tourism influences the management of independent wineries, featuring insights from Claire Lamoureux, a GWC research grant recipient, and real-world perspectives from wineries in Bordeaux and Mainz.
Inclusive Wine Tourism: GWC Webinar took place in December
The Great Wine Capitals Global Network is pleased to announce its upcoming webinar on December 10th; 2024, focusing on inclusivity in wine tourism—a key topic shaping the future of the industry.
GWC Webinar: Best Sustainable Practices in Wine Tourism
Discover the inspiring sustainable practices of the 4 Best Of Wine Tourism Winners 2023 from Rioja, Douro Valley, Mendoza and Casablanca Valley.
GWC Webinar: Successful branding for wine tourism
This webinar brought together eminent wine (tourism) experts to share their knowledge on how to develop, build and manage brands in wine tourism.