Wine tourism has become a powerful driver of regional development. Based on a recent Switzerland Tourism survey, this article explores what today’s wine travellers are looking for, the latest global trends shaping the sector, and why authentic visitor experiences are creating lasting value for wine regions.
The Business of Wine Tourism in Rioja
As traditional consumption habits shift, the wine business is turning toward tourism for growth. In Rioja, the industry has moved beyond the “gift shop” model to offer creative, personalized experiences that align with modern traveler demands. With over €131 million in total regional economic impact, we evaluate the strategic steps needed to sustain this momentum and attract new consumer generations.
Backing the next generation of SA wine and tourism leaders
Ten South Australian professionals have been awarded scholarships to help them become the next generation of leaders in wine business and tourism.
Art, Social Connections, and Sensory Experiences: Wine as the Third Place in Porto’s Great Wine Capital
Wine tourism in Porto’s Great Wine Capital is becoming more playful and immersive, offering interactive and mixed experiences that are innovating the business
Building Skills for the Future
South Australia’s wine and tourism industries are evolving rapidly in response to changing domestic and international customer preferences, and the need for skilled, adaptable professionals is increasing.
The Next Generation: emerging faces and families shaping the future of wine in Porto and Douro
In Porto and the renowned wine region of Douro Valley there is a vibrant new generation bringing innovation to Portuguese wine and winetourism.
Wine experiences with a twist: bespoke team building and corporate activities in Porto, Douro, and Vinho Verde regions
Porto and its regions have a wide range of corporate activities to explore and opportunities for the MICE industry – come and discover the proposal tailored to your company!
GWC Partners with FINE #WineTourism Marketplace for Its First Italian Edition
Great Wine Capitals is proud to be an official partner of the first-ever FINE #WineTourism Marketplace Italy, an international B2B event exclusively focused on wine tourism. Following its success in Spain, the event is now making its debut in Italy, in the stunning setting of Riva del Garda (Trentino) on October 28–29, 2025.
Porto Wine & Travel Week 2025 Strengthens Global Wine Tourism Connections
Porto, Portugal – 19 February 2025 – The 2025 edition of Porto Wine & Travel Week concluded with resounding success, bringing together more than 200 industry leaders from across the globe who conduct business in the wine tourism sector. Over the course of the week, Porto hosted a dynamic program of B2B meetings, expert-led discussions, and immersive experiences, reinforcing its position as a leading international hub for wine and travel professionals.
New capacity building program
‘The Art and Science of Sustainable Wine Business and Tourism’ is brought to you by Great Wine Capitals Adelaide, South Australia and delivered by the University of Adelaide.
The Visionaries Shaping Rioja’s Future
Four names stand out for their decisive contributions to the stylistic evolution of Rioja wines, among the hundreds of talented winemakers here, both past and present.
GWC Webinar: How wineries are safely re-opening to welcome back guests
Winery hospitality experts from the world’s most prominent wine regions discussed their approaches to handling the return of in-person winery visits. The webinar offers wineries worldwide guidance on safely and successfully reopening after the pandemic.