Winner of the 2026 Best Of Wine Tourism Award for Sustainable Wine Tourism Practices, Palacios Vinos de Finca places sustainability at the heart of its approach to wine and wine tourism in Rioja, with a commitment to the territory, biodiversity, environmental conservation and the preservation of its natural and cultural landscape.
Rioja Wine Tourism 2025: Economic Impact Reaches €214 Million
Rioja wine tourism continued to grow in 2025, generating an estimated €214 million in economic impact as wineries welcomed more visitors, expanded their experiences and almost doubled investment in wine tourism.
Rioja Wine Tourism Grows Smarter — and Leads Spain’s Wine Destinations
The numbers are in, and they tell a compelling story. According to the Wine Tourism Monitor published by the Regulatory Council of Rioja QDO, wine tourism in Bilbao-Rioja is not just holding steady — it is generating more value, attracting more international visitors, and drawing greater investment than at any previous point in the designation’s history. For wine lovers planning their next trip, the case for Bilbao and Rioja has never been stronger.
Bodegas Ramón Bilbao Shines Through Constant Innovation
Bodegas Ramón Bilbao is breaking the mold of traditional enotourism. Backed by the 2026 Best Of Wine Tourism award, the winery combines interactive 3D mapping, sensory vineyard tours, and WSET-trained hospitality to connect with today’s demanding wine traveler before they even step foot in Haro.
Enjoy Wine Festivals and Events in Bilbao and Rioja
Bilbao and Rioja host wine harvest festivals, wine battles, music events and local celebrations that reflect the region’s wine culture, gastronomy and traditions throughout the year.
Bilbao-Rioja Gathers the Great Wine Capitals to Prepare for the Next Challenges
Bilbao-Rioja brought together representatives from eleven Great Wine Capitals member regions for the 2026 Midterm Meeting, reinforcing its role as a leading wine tourism destination and advancing the network’s shared agenda for international cooperation.
Meet the Bilbao-Rioja Team
Since joining the Great Wine Capitals network in 2002, Bilbao-Rioja has become one of its most established and active members. Discover the institutions, wine tourism experts and communication professionals shaping the alliance’s international strategy, premium wine tourism initiatives and global visibility across Rioja and Bilbao.
Bilbao-Rioja Calls for Applications for the 2027 Best Of Wine Tourism Awards
Applications are open for the 2027 Best Of Wine Tourism Awards in Bilbao-Rioja until June 15, 2026. The competition recognizes excellence across seven categories, rewarding innovative and sustainable projects that elevate wine tourism in DOCa Rioja and connect local winners to the global stage.
The Hotel Viura: Art and Culture from the Ground Up
Hotel Viura creates a sharp, intentional contrast with the traditional wine village of Villabuena de Álava. Learn how this modern building, operating as a living art gallery, earned the 2026 Best Of Wine Tourism award for Art and Culture.
Sustainability Is Much More Than a Theory in Rioja
Sustainability in Rioja is moving beyond theory and into everyday action. The region’s top award-winning wineries are embracing eco-friendly viticulture, preserving historic vineyards, and offering unforgettable, sustainable wine tourism experiences for the modern traveler.
Building Destination Bilbao-Rioja With a Wine Tourism Package for Passengers on Brittany Ferries
Brittany Ferries and DOCa Rioja launch “The Rioja Wine Experience,” an award-winning 4-day self-drive package for UK and Irish travelers arriving in Bilbao. This exclusive itinerary features three nights at a winery, culinary tours, and visits to the renowned Haro Train Station District.
‘Bingo and Chocolate’ Warms a Winter Evening at Bodegas Faustino in Rioja
January in Rioja isn’t our favorite month. Nevertheless, the winter weather doesn’t prevent our wineries from creating innovative wine tourism activities to get the whole family out of the house. A great example of an event perfectly adapted to the season is “Bingo...











